Hello there.

I'm Nick Bayly.
Game & User Experience Designer.

I’m a South African-based Designer specializing in Game Design, UX/UI Design, and Creative Direction, currently working for Big Ant Studios Australia on sports-based video games.

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About Me

After graduating with a Bachelor of Honors in Visual Studies from the University of Pretoria, I’ve spent the last 6 years working as a digital designer in the technology, sports, and gaming sectors.

Having worked in so many fields over the years, I've fulfilled the roles of producer, Branding/Communications, UI/UX Design, Game/Mechanic Design, Creative Direction, and Project Management

Lead Game
Designer

Working primarily for Big Ant Studios and Nacon, I successfully led a creative team, designed from conception to release a AAA game on multiple platforms, and developed strategies for player engagement and player experience.

User Experience Designer

I believe user experience is at the heart of all successful systems. From conceptualization through to actualization, I design interfaces and experiences that engage and resonate with its users; ensuring user satisfaction and ultimately enhancing the growth of these systems.

Creative
Director

With experience across multiple disciplines, I am able to work holistically on the input and output of projects, engaging with multiple departments and keeping fellow team members motivated and aligned to project goals with a cohesive vision.

Game Design | UX Design | Visual Design

Portfolio of Work

Here are some of the projects I’m proud to have been involved in over the years: 

My Thoughts

I keep a blog post of the latest trends and ideas in design.

Skills

Here are some of my skills

Skills

Game Design / Direction
Level Design
Menu & Interface Design
Game Design Documentation
Narrative Design
Gamification
Puzzle Design
Licensing
Presentation & Pitch Materials
Quality Assurance
Branding & Idenity
UX Design
UI Design
Control Layout Ergonomics
Usability Design & Testing
Character Design / Anatomy
Project Management
Historical Worldbuilding
Geographical Worldbuilding

Skills Continued

Graphic Design
In Game Economy
Research & Data Analysis
Playtesting
Website Design & Development
Marketing Materials
Illustration
Marketing Strategy
Mockups
Installation Design
App Design
Professional Printing
Business Cards & Stationary
Business Strategy
Social Media Marketing
Domain / Hosting Management
Brand Management
Training
Community Building

Software

Unreal Engine 4 & 5
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe After Affects
Balsmamiq
Wordpress
Elementor
Figma
Cpanel
PowerDirector
Notion
Visual Studio
JIRA
Trello
Hansoft
Microsoft Office Suite
Procreate

Attributes

Leadership Skills
People Skills
Good motivator
Confident
Well Spoken
Presentable
Driven
Hardworking

Get in Touch

I also take on freelance opportunities. Have an exciting project where you need some help? Send me over a message, and let’s chat.