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The greatest way to empower a business, individual or product is through education – being able to help others navigate the digital world requires you study it. Here are some notes I return to from time to time.
Design
User Experience
Psychology
Why and How to Create a Shared UI System Across Teams In modern software engineering, many organizations run multiple products, services, or platforms in parallel. One recurring challenge is...
When Henry Ford introduced the assembly line, he revolutionized manufacturing. Production sped up dramatically — and suddenly, factories needed far fewer workers. People resisted. Some even wanted to...
In video games, rules are often invisible. You can’t see them, but you feel their boundaries — like unseen walls guiding your experience. You discover them through exploration, trial, and error. It’s...
Every now and then, I come across a video from a designer that really resonates with me. Recently, I watched “Board Game Design Day: Board Game Design and the Psychology of Loss Aversion.” It offered...
There are many fandoms throughout the world, based on a wide variety of characters, settings, films, and much more. The many unique fandoms span multiple industries and intersect with all varieties of...
Aim Case study 1: Legend of Zelda: Breath of the Wild Case study 2: Fortnite Definitions: Collectibles These are finite in number and set in location. Gatherables These are fungible resources that...
IGDA executive director Kate Edwards, draws on her 20+ years of experience as a cartographer and game advisor to explain the primary factors game developers should consider in order to make their...
I recently enjoyed a GDC talk by Mark Rosewater, the head designer of Magic the Gathering, where he shared his shared some of his thoughts on game design. He has worked for most of his life at Wizards...

Get in Touch
I occasionally take on freelance opportunities. Have an exciting project where you need some help? Send me over a message, and let’s chat.
- Blairgowrie, Randburg, Johannesburg, South Africa
- (+27) 83 430 4337
- design@nickbayly.com