Industry
Sports & Retail
Role
Senior Designer
Date
2020-2021
Location
Johannesburg, South Africa
Client
Sportzone
Indoor Sports Centre
Sportzone is an indoor sports centre, where people can play sports and shop for equipment.
Scope of work:
- 01 Branding
- 02 Website
- 03 Sales Material
- 04 Print materials
- 05 Campaign Design
01
Branding
Developed a new visual identity for SportZone, including the logo, brand guidelines, presentation materials and corporate stationery.
The identity combines a strong geometric mark with an energetic orange-and-blue palette, balancing approachability and energy with the trust and confidence expected of an established sports brand.
02
Branding
Developed and maintained a comprehensive brand manual defining Sportzone’s visual identity across digital, print, social media, presentations and marketing collateral.
The system established clear standards for the wider creative team, improving consistency and enabling new materials to be produced efficiently and confidently.
Beyond establishing the visual standards, I applied the brand system across key business touchpoints, including the company website, sales presentations, site marketing sheets and corporate communications. This created a cohesive brand experience across the business, strengthening the way Alive Advertising presented its network, services and value proposition to clients.
03
Logo Application
Tested the identity across environmental applications including reception areas, signage and customer-facing interiors. These mock-ups demonstrated how the brand could scale beyond the logo and remain recognisable across physical spaces and architectural touchpoints.
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