Industry
Outdoor digital Advertising
Role
Senior Designer
Date
2026
Location
Johannesburg, South Africa
Client
Alive Advertising
Bringing Brands to Life
Alive Advertising is a digital out-of-home (DOOH) media company that helps brands connect with people through its national network of high-impact digital billboards.
Scope of work:
- 01 Branding
- 02 Website
- 03 Sales Material
- 04 Print materials
- 05 Campaign Design
01
Branding
Developed and maintained a comprehensive brand manual defining Alive Advertising’s visual identity across digital, print, social media, presentations and marketing collateral.
The system established clear standards for the wider creative team, improving consistency and enabling new materials to be produced efficiently and confidently.
Beyond establishing the visual standards, I applied the brand system across key business touchpoints, including the company website, sales presentations, site marketing sheets and corporate communications. This created a cohesive brand experience across the business, strengthening the way Alive Advertising presented its network, services and value proposition to clients.
I also developed scalable templates and practical artwork guidelines to streamline the production of future collateral. These resources made it easier for internal teams to create on-brand materials, reduced inconsistencies across deliverables and established a stronger foundation for the company’s ongoing marketing and sales efforts.
02
Website
Designed and developed a modern digital platform for Alive Advertising, bringing the company’s national billboard network, services, audience insights and brand story into a clear, user-focused experience.
The site was structured to support both brand positioning and sales, making key network and campaign information easier for prospective clients to explore.
03
Sales presentations
Developed a scalable presentation system for sales, pitches and client proposals, translating network data, audience insights and campaign opportunities into clear, visually engaging narratives. The presentation system maintained brand consistency while allowing content to be adapted for different clients, markets and campaign objectives.
04
Print materials
Created a suite of location-specific sales materials combining site information, audience data, pricing and campaign opportunities into clear, commercially focused collateral.
Managed the design, content structure, print production and ongoing updates across the national network, ensuring information remained accurate and visually consistent.
05
Campaign Design
Led the end-to-end development of digital out-of-home campaigns, from research and creative strategy through concept development, artwork production and final rollout. Each campaign was designed around the demands of high-traffic environments, prioritising immediate communication, brand recognition and visual impact.
Research & Discovery
Analysed brand objectives, target audiences, campaign requirements, competitor activity and site-specific opportunities.
Campaign Strategy
Developed creative directions aligned with the client’s marketing objectives and identified the most effective formats, locations and audience touchpoints.
Concept Development
Developed campaign concepts, messaging, imagery, typography and layouts optimised for large-format outdoor advertising.
Creative Design
Designed billboard artwork and supporting campaign assets, balancing brand requirements with readability, hierarchy and visual impact.
Campaign Launch
Coordinated approved creative across selected digital billboard locations, ensuring accurate delivery and scheduling.
Post-Launch Support
Managed artwork updates and campaign revisions while maintaining consistency throughout the campaign lifecycle.
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